Meet our Founder

Sarah Ameen: Creative Tech Industry Expert

Sarah is the founder of Trail and Tribe, a collaborative space for how we live, work, travel, and take care of ourselves. The community brings together professionals, parents, freelancers, and entrepreneurs to share ideas, support each other, and grow together.

With over 20 years in digital, client services, and operations, Sarah has led international teams, managed complex projects, and built meaningful brands. She is also COO at The Constant Media, overseeing finances and operations for a growing digital group, while continuing to grow Trail and Tribe as a hub for connection and inspiration.

A passionate advocate for graduates, Sarah has designed and delivered successful hiring, mentoring, and training programmes for leading creative agencies and within the charity sector. She believes in nurturing talent, empowering growth, and creating opportunities for people to thrive — values reflected in the culture at Trail and Tribe.

Trail and Tribe is more than a brand — it’s a community and a team. It balances ambition with simplicity, work with family, and entrepreneurship with wellbeing. Together, the team shares insights on business, lifestyle, and personal growth — inspiring, supporting, and learning from one another every day.

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